Power of A Awards are given in the following categories. Each of the five categories have a subcategory that shows what kinds of programs are eligible for an award in that category.
The Power to Prepare for the Future (open to all associations)
Has your association conducted or facilitated research that helps your members prepare for the future or focus on emerging trends facing your industry or profession? Has your organization developed new strategies for problem solving, including sustaining services in times of declining resources or cutting through red tape in times of critical community need?
Examples of this type of activity include conducting an environmental scan to assist in planning a future course of action; surveying an industry or profession to reduce uncertainty about market needs, behaviors and demographics; or introducing new branding that better reflects a business strategy.
The Power to Innovate (open to all associations)
Has your association developed new products, services or strategies that have changed the landscape or measurably improved conditions for your industry or profession?
Examples of this type of activity include improving or replacing business processes to increase efficiency and productivity; developing new products or services to meet rapidly changing customer needs; or adding value to existing products or services to differentiate from competitors.
The Power to Make a Better World (open to international associations and U.S.-based associations engaged in international activities)
Has your association been engaged in activities, programs or initiatives to improve conditions or address challenges in countries outside the United States? Has your association been involved in developing an association’s culture or presence in developing nations?
Examples of this type of activity include conducting activities to help address challenges outside the U.S.; leveraging industry expertise to better world conditions; or growing the international profile of an industry or profession.
The Power to Enrich Lives (open to all associations)
Has your association drawn on the talents and expertise of members and/or volunteers to address an immediate crisis or long-term problem in your community or society at large?
Examples of this type of activity include helping to provide immediate relief or long-term recovery for areas affected by natural disasters; organizing and applying resources to assist the disadvantaged; or working to solve a societal crisis.
The Power to Create a Competitive Workforce (open to all associations)
Has your association undertaken initiatives that helped create jobs? Has your association created unique professional development or skills training opportunities that have significantly advanced the industry or profession you represent?
Examples of this type of activity include creating a widely-adopted set of best practices for an industry or profession; developing a new credential or certificate that enhances a profession; or developing a new recruitment campaign for an industry or profession.